TULU is revolutionizing the Usage Economy, empowering product and service brands to meet the demands of today's needs-driven consumers. Our IoT-based smart rental units deliver essential items while leveraging data to analyze behavioral patterns, optimize usage, refine inventory, and craft personalized user experiences. This approach fosters responsible consumption, reduces urban living costs, and aligns with the trend of compact living spaces. Operating globally in 30 cities across the US and Europe, we collaborate with major landlords in residential buildings, student housing, and offices. With 80,000+ households under management and over 100% QoQ growth, we boast an exciting wait-list.

About the Role:

Join our rapidly growing Series A startup, leading the way in the circular economy sector. We're looking for a talented Lifecycle Marketing Manager to join our team.

We are seeking a versatile and experienced Lifecycle Marketing Manager to join our team. This role will take over a range of marketing responsibilities to ensure seamless communication and engagement with our customers. You will own the end-to-end execution of lifecycle marketing campaigns, from strategy development to implementation and performance analysis. The ideal candidate will be a creative thinker with strong writing skills, adept at managing multiple tasks and campaigns, and experienced with various marketing tools and platforms.

What you’ll work on

• Create and refine automated lifecycle journey and one-off campaigns across email, push, SMS, and other CRM channels to increase conversion, utilization, and retention.
• Develop and maintain user segmentation and targeting strategies to ensure users receive the right content at the right time.
• Create content across B2C channels, ensuring consistency and alignment with brand messaging.
• Optimize existing marketing materials and campaigns with frequent A/B testing to drive incremental gains in conversion and engagement.
• Track and report on results for all campaigns, and propose strategic improvements to achieve targets.
• Work cross-functionally to support marketing initiatives from sales, product, and operations teams.

Qualifications

• 2+ years of experience in Lifecycle Marketing, preferably in a B2C environment
• [Must have] proven experience building marketing campaigns in Braze or other automation platforms
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Consumer-oriented copywriting and content creation approach
• Excellent problem-solving / critical thinking skills
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) is a plus.